Prices in Thailand 🇹🇭

In Thailand, mobile data costs $0.41, coca-cola costs $0.58 and diesel costs $1.16. That is 14 of the 16 everyday items in the game, priced in US dollars, in THB, and as roughly how long someone on the average local wage works to buy one.

Thailand is among the cheapest countries in the game for prepared food and produce, both grown domestically in quantity. Dairy is the exception, as it is not traditionally a large part of the diet and much of the supply is imported. VAT is 7%, the lowest headline rate of any country in this table apart from the Gulf states, and fresh unprocessed food is exempt on top of that. Between domestic agriculture and a very light consumption tax, the Thai food rows are close to a floor for what these items can cost anywhere in the world.

What things cost

ItemUSDLocalWork time
Big Mac$4.30135 THB74 min
Coca-Cola (330ml can)$0.5820 THB10 min
Cappuccino$2.0769.23 THB35 min
Milk (1 litre)$1.7959.87 THB31 min
Eggs (dozen)$2.0869.57 THB36 min
Apples (1 kg)$2.9498.33 THB50 min
Gasoline (1 litre)$1.3344.48 THB23 min
Diesel (1 litre)$1.1638.39 THB20 min
Electricity (100 kWh)$12.20403.6 THB3.5 h
Natural gas (100 kWh)no data
Cigarettes (20-pack)$1.9670 THB34 min
Beer (330ml)$1.5354.66 THB26 min
Spirits (750ml bottle)$3.83136.8 THB66 min
Vape e-liquid (1 ml)no data
Mobile data (1 GB)$0.41—7 min
A day's healthy diet$1.8861.75 THB32 min

Most local-currency figures are printed as the source published them. The cappuccino, milk, egg, apple and petrol rows are converted from US dollars at recent exchange rates; the healthy-diet row is converted the other way. A dash means the source publishes dollars and nothing else. Work time divides the dollar price by an estimated average hourly wage, the roughest number on this page. See methodology.

How Thailand compares

Relative to the rest of the game, Thailand is most expensive for milk, where it ranks 8th out of 32 countries at $1.79, against a global median of $1.54.

It is relatively cheapest for cigarettes at $1.96, which is 40th of 49, only 9 countries in the game are cheaper.

Measured against local earnings rather than dollars, the item that takes the longest to afford here is electricity (100 kWh), at roughly 3.5 hours of the average wage. Dollar prices and work-time prices often rank countries very differently, and that gap is usually the more interesting number.

What the state takes

Standard rate in Thailand: 7% VAT. Ordinary groceries: fresh unprocessed food exempt. Where these come from.

Play a puzzle

Thailand comes up in the daily puzzle roughly once every 49 days, paired with a different item each time. Play today's puzzle or browse the archive of past rounds.

Other countries

Why a country's prices look the way they do

Thailand prices: common questions

How much do everyday things cost in Thailand?
Pricele publishes 14 everyday prices for Thailand, each from a named source. Mobile data $0.41, Coca-Cola $0.58, Diesel $1.16. All figures are converted to US dollars so countries can be compared directly; the local-currency figure is shown alongside wherever the source published one.
What currency is used in Thailand?
Thailand uses the THB. Pricele lists every price in US dollars for comparability, and shows the published local-currency figure next to it where the source gives one rather than back-converting from the dollar price.
What is the cheapest thing on Pricele's Thailand list?
Of the 14 items priced for Thailand, the cheapest is Mobile data at $0.41 and the most expensive is Electricity (100 kWh) at $12.20. That is a comparison within one country's list, not a claim about value for money.
Where do Pricele's Thailand prices come from?
Every row names its source and the date it was collected. They come from The Economist Big Mac Index, Jan 2026, Burger Parity, 2026, Numbeo (crowd-sourced), retrieved 2026-08, GlobalPetrolPrices.com, 17-Aug-2026, GlobalPetrolPrices.com, December 2025, WHO Global Health Observatory, tobacco tax survey 2024 (most sold brand), WHO Global Health Observatory, alcohol tax survey 2024 (most sold brand), Cable.co.uk worldwide mobile data pricing, 2023 and World Bank Food Prices for Nutrition, 2025 (converted at the World Bank official exchange rate). A pair only exists where there is a real sourced number: the table is deliberately sparse rather than padded with estimates, so a missing item usually means the item is not sold that way in Thailand.