Prices in South Africa 🇿🇦
In South Africa, beer costs $0.54, coca-cola costs $0.81 and milk costs $1.20. That is 15 of the 16 everyday items in the game, priced in US dollars, in ZAR, and as roughly how long someone on the average local wage works to buy one.
South Africa has low prices in dollar terms but the widest gap in the game between price and affordability: measured in work time at the average wage, its groceries cost far more than the dollar figures suggest. Fuel is regulated and adjusted monthly by the government. VAT is 15% with a defined basket of basic foods zero-rated, a list that is explicitly a poverty measure and has been publicly debated and extended over the years. South Africa is the strongest argument in this dataset for not reading dollar prices as a cost of living: on the dollar column it looks affordable, and on the work-time column it is the hardest country in the table.
What things cost
| Item | USD | Local | Work time |
|---|---|---|---|
| Big Mac | $3.36 | 54.9 ZAR | 45 min |
| Coca-Cola (330ml can) | $0.81 | 15 ZAR | 11 min |
| Cappuccino | $2.31 | 38.24 ZAR | 31 min |
| Milk (1 litre) | $1.20 | 19.86 ZAR | 16 min |
| Eggs (dozen) | $2.50 | 41.38 ZAR | 33 min |
| Apples (1 kg) | $1.80 | 29.79 ZAR | 24 min |
| Gasoline (1 litre) | $1.42 | 23.5 ZAR | 19 min |
| Diesel (1 litre) | $1.78 | 28.89 ZAR | 24 min |
| Electricity (100 kWh) | $27.80 | 452.4 ZAR | 6.2 h |
| Natural gas (100 kWh) | no data | ||
| Cigarettes (20-pack) | $2.62 | 47.7 ZAR | 35 min |
| Beer (330ml) | $0.54 | 9.9 ZAR | 7 min |
| Spirits (750ml bottle) | $9.32 | 170 ZAR | 2.1 h |
| Vape e-liquid (1 ml) | $1.74 | 31.66 ZAR | 23 min |
| Mobile data (1 GB) | $1.81 | — | 24 min |
| A day's healthy diet | $1.74 | 31.14 ZAR | 23 min |
Most local-currency figures are printed as the source published them. The cappuccino, milk, egg, apple and petrol rows are converted from US dollars at recent exchange rates; the healthy-diet row is converted the other way. A dash means the source publishes dollars and nothing else. Work time divides the dollar price by an estimated average hourly wage, the roughest number on this page. See methodology.
How South Africa compares
Relative to the rest of the game, South Africa is most expensive for electricity (100 kWh), where it ranks 11th out of 48 countries at $27.80, against a global median of $20.65.
It is relatively cheapest for big mac at $3.36, which is 39th of 45, only 6 countries in the game are cheaper.
Measured against local earnings rather than dollars, the item that takes the longest to afford here is electricity (100 kWh), at roughly 6.2 hours of the average wage. Dollar prices and work-time prices often rank countries very differently, and that gap is usually the more interesting number.
What the state takes
Standard rate in South Africa: 15% VAT. Ordinary groceries: a defined basket of basic foods is zero-rated. Where these come from.
Play a puzzle
South Africa comes up in the daily puzzle roughly once every 49 days, paired with a different item each time. Play today's puzzle or browse the archive of past rounds.
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Why a country's prices look the way they do
- Why poor countries are cheap, and why it is not what you thinkThe real answer has nothing to do with profits or standards. It is a sixty-year-old piece of economics about haircuts, and it explains most of the price map.
- A fifth of what you paid was tax, and you never saw the lineConsumption tax is the largest single wedge between two countries' prices for an identical product, and the one shoppers are least able to see.
- The salary comparison you keep seeing online is wrongConverting a wage at the market exchange rate answers a question nobody asked. Purchasing power parity answers the one you meant, and has its own traps.
- How to compare two countries without fooling yourselfCost-of-living comparisons go wrong in the same six ways every time. What follows is a method that survives contact with a real decision.