Prices in Brazil 🇧🇷
In Brazil, mobile data costs $0.40, beer costs $0.49 and milk costs $1.07. That is 15 of the 16 everyday items in the game, priced in US dollars, in BRL, and as roughly how long someone on the average local wage works to buy one.
Brazil grows a great deal of what it eats, so staples are cheap in dollar terms even though local incomes are modest. Coffee is the clearest example: Brazil is the world's largest producer, and a café cappuccino costs a fraction of the European price. Brazilian indirect tax is the one case in this table where no single rate can be quoted honestly, because federal, state and municipal levies overlap, and the effective burden on an identical item genuinely differs between states. That complexity is why the Brazilian rows here should be read as national approximations, and why a Brazilian reader may find their own supermarket disagrees.
What things cost
| Item | USD | Local | Work time |
|---|---|---|---|
| Big Mac | $4.45 | 23.9 BRL | 59 min |
| Coca-Cola (330ml can) | $1.11 | 6.5 BRL | 15 min |
| Cappuccino | $2.06 | 10.44 BRL | 27 min |
| Milk (1 litre) | $1.07 | 5.42 BRL | 14 min |
| Eggs (dozen) | $2.27 | 11.5 BRL | 30 min |
| Apples (1 kg) | $2.25 | 11.4 BRL | 30 min |
| Gasoline (1 litre) | $1.24 | 6.28 BRL | 17 min |
| Diesel (1 litre) | $1.28 | 6.51 BRL | 17 min |
| Electricity (100 kWh) | $18.10 | 92.1 BRL | 4.0 h |
| Natural gas (100 kWh) | $20.70 | 105.1 BRL | 4.6 h |
| Cigarettes (20-pack) | $1.50 | 8.5 BRL | 20 min |
| Beer (330ml) | $0.49 | 2.79 BRL | 7 min |
| Spirits (750ml bottle) | $3.43 | 19.43 BRL | 46 min |
| Vape e-liquid (1 ml) | no data | ||
| Mobile data (1 GB) | $0.40 | — | 5 min |
| A day's healthy diet | $2.26 | 12.61 BRL | 30 min |
Most local-currency figures are printed as the source published them. The cappuccino, milk, egg, apple and petrol rows are converted from US dollars at recent exchange rates; the healthy-diet row is converted the other way. A dash means the source publishes dollars and nothing else. Work time divides the dollar price by an estimated average hourly wage, the roughest number on this page. See methodology.
How Brazil compares
Relative to the rest of the game, Brazil is most expensive for natural gas (100 kWh), where it ranks 2nd out of 31 countries at $20.70, against a global median of $9.80.
It is relatively cheapest for cigarettes at $1.50, which is 43rd of 49, only 6 countries in the game are cheaper.
Measured against local earnings rather than dollars, the item that takes the longest to afford here is natural gas (100 kWh), at roughly 4.6 hours of the average wage. Dollar prices and work-time prices often rank countries very differently, and that gap is usually the more interesting number.
What the state takes
Standard rate in Brazil: multiple overlapping federal, state and municipal levies. Where these come from.
Play a puzzle
Brazil comes up in the daily puzzle roughly once every 49 days, paired with a different item each time. Play today's puzzle or browse the archive of past rounds.
Other countries
- Argentina
- Australia
- Bangladesh
- Canada
- Chile
- China
- Colombia
- Costa Rica
- Czechia
- Egypt
- France
- Germany
- Ghana
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Lebanon
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Nigeria
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Romania
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Tanzania
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Vietnam
Why a country's prices look the way they do
- Why poor countries are cheap, and why it is not what you thinkThe real answer has nothing to do with profits or standards. It is a sixty-year-old piece of economics about haircuts, and it explains most of the price map.
- A fifth of what you paid was tax, and you never saw the lineConsumption tax is the largest single wedge between two countries' prices for an identical product, and the one shoppers are least able to see.
- The salary comparison you keep seeing online is wrongConverting a wage at the market exchange rate answers a question nobody asked. Purchasing power parity answers the one you meant, and has its own traps.
- How to compare two countries without fooling yourselfCost-of-living comparisons go wrong in the same six ways every time. What follows is a method that survives contact with a real decision.