Pricele

Prices in Italy 🇮🇹

In Italy, mobile data costs $0.09, beer costs $1.31 and coca-cola costs $1.58. That is 16 of the 16 everyday items in the game, priced in US dollars, in EUR, and as roughly how long someone on the average local wage works to buy one.

Italy runs close to the eurozone average on groceries but below it on café prices. An espresso taken standing at the bar is still priced at a level many Italians treat as near-fixed, and that convention holds cappuccino prices down relative to northern Europe. Basic food carries just 4% IVA against a 22% standard rate, one of the largest such gaps anywhere in the EU. Italy is therefore a country where the state has decided, in tax law, that groceries are close to untaxable, and the cappuccino convention is a second, entirely informal version of the same instinct applied to coffee.

What things cost

ItemUSDLocalWork time
Big Mac$7.056.08 EUR30 min
Coca-Cola (330ml can)$1.581.5 EUR7 min
Cappuccino$2.031.76 EUR9 min
Milk (1 litre)$1.641.42 EUR7 min
Eggs (dozen)$4.263.7 EUR18 min
Apples (1 kg)$2.622.28 EUR11 min
Gasoline (1 litre)$2.061.79 EUR9 min
Diesel (1 litre)$2.432.1 EUR10 min
Electricity (100 kWh)$38.7033.4 EUR2.8 h
Natural gas (100 kWh)$14.4012.4 EUR62 min
Cigarettes (20-pack)$6.716.2 EUR29 min
Beer (330ml)$1.311.21 EUR6 min
Spirits (750ml bottle)$11.1510.3 EUR48 min
Vape e-liquid (1 ml)$2.652.45 EUR11 min
Mobile data (1 GB)$0.09—<1 min
A day's healthy diet$3.182.81 EUR14 min

Most local-currency figures are printed as the source published them. The cappuccino, milk, egg, apple and petrol rows are converted from US dollars at recent exchange rates; the healthy-diet row is converted the other way. A dash means the source publishes dollars and nothing else. Work time divides the dollar price by an estimated average hourly wage, the roughest number on this page. See methodology.

How Italy compares

Relative to the rest of the game, Italy is most expensive for electricity (100 kWh), where it ranks 4th out of 48 countries at $38.70, against a global median of $20.65.

It is relatively cheapest for mobile data at $0.09, which is 48th of 49, only 1 countries in the game are cheaper.

Measured against local earnings rather than dollars, the item that takes the longest to afford here is electricity (100 kWh), at roughly 2.8 hours of the average wage. Dollar prices and work-time prices often rank countries very differently, and that gap is usually the more interesting number.

What the state takes

Standard rate in Italy: 22% IVA. Ordinary groceries: 4% on basic food. Where these come from.

Play a puzzle

Italy comes up in the daily puzzle roughly once every 49 days, paired with a different item each time. Play today's puzzle or browse the archive of past rounds.

Other countries

Why a country's prices look the way they do

Italy prices: common questions

How much do everyday things cost in Italy?
Pricele publishes 16 everyday prices for Italy, each from a named source. Mobile data $0.09, Beer $1.31, Coca-Cola $1.58. All figures are converted to US dollars so countries can be compared directly; the local-currency figure is shown alongside wherever the source published one.
What currency is used in Italy?
Italy uses the EUR. Pricele lists every price in US dollars for comparability, and shows the published local-currency figure next to it where the source gives one rather than back-converting from the dollar price.
What is the cheapest thing on Pricele's Italy list?
Of the 16 items priced for Italy, the cheapest is Mobile data at $0.09 and the most expensive is Electricity (100 kWh) at $38.70. That is a comparison within one country's list, not a claim about value for money.
Where do Pricele's Italy prices come from?
Every row names its source and the date it was collected. They come from The Economist Big Mac Index (euro-area price), Jan 2026, Burger Parity, 2026, Numbeo (crowd-sourced), retrieved 2026-08, GlobalPetrolPrices.com, 17-Aug-2026, GlobalPetrolPrices.com, December 2025, WHO Global Health Observatory, tobacco tax survey 2024 (most sold brand), WHO Global Health Observatory, alcohol tax survey 2024 (most sold brand), WHO Global Health Observatory, tobacco tax survey 2024 (cheapest disposable device), Cable.co.uk worldwide mobile data pricing, 2023 and World Bank Food Prices for Nutrition, 2025 (converted at the World Bank official exchange rate). A pair only exists where there is a real sourced number: the table is deliberately sparse rather than padded with estimates, so a missing item usually means the item is not sold that way in Italy.