Coca-Cola (330ml can) prices by country
Coca-Cola (330ml can) costs from $0.40 in Egypt to $2.46 in Switzerland, across 33 countries priced in US dollars and in local currency.
Coca-Cola is sold in more countries than almost any other branded product, which makes it a useful yardstick, though a noisy one. The same can costs very different amounts in a supermarket, a corner shop and a hotel minibar, and Coca-Cola deliberately prices to the local market rather than converting a single global price.
The numbers
| Country | USD | Local | Work time |
|---|---|---|---|
| Egypt | $0.40 | 19 EGP | 13 min |
| Vietnam | $0.45 | 11,000 VND | 10 min |
| China | $0.48 | 3.5 CNY | 5 min |
| Lebanon | $0.50 | 45,000 LBP | 9 min |
| Thailand | $0.58 | 20 THB | 10 min |
| Indonesia | $0.63 | 10,000 IDR | 17 min |
| Argentina | $0.71 | 750 ARS | 12 min |
| Saudi Arabia | $0.80 | 3 SAR | 4 min |
| South Africa | $0.81 | 15 ZAR | 11 min |
| India | $0.82 | 70 INR | 20 min |
| United Arab Emirates | $0.95 | 3.5 AED | 4 min |
| Turkey | $0.95 | 35 TRY | 14 min |
| Mexico | $1.04 | 18 MXN | 16 min |
| Brazil | $1.11 | 6.5 BRL | 15 min |
| Japan | $1.15 | 180 JPY | 4 min |
| Portugal | $1.21 | 1.15 EUR | 8 min |
| Spain | $1.37 | 1.3 EUR | 7 min |
| South Korea | $1.46 | 2,000 KRW | 6 min |
| Netherlands | $1.46 | 1.39 EUR | 4 min |
| Poland | $1.47 | 5.99 PLN | 11 min |
| United Kingdom | $1.55 | 1.25 GBP | 5 min |
| Singapore | $1.55 | 2.1 SGD | 6 min |
| Germany | $1.56 | 1.49 EUR | 4 min |
| Italy | $1.58 | 1.5 EUR | 7 min |
| France | $1.68 | 1.6 EUR | 6 min |
| Sweden | $1.76 | 18.9 SEK | 5 min |
| Canada | $1.79 | 2.49 CAD | 5 min |
| Ireland | $1.94 | 1.85 EUR | 6 min |
| United States | $1.99 | 1.99 USD | 5 min |
| Norway | $2.18 | 24 NOK | 5 min |
| Australia | $2.21 | 3.5 AUD | 5 min |
| New Zealand | $2.22 | 3.8 NZD | 6 min |
| Switzerland | $2.46 | 2.2 CHF | 4 min |
Source: A curated table of everyday retail prices assembled from published cost-of-living figures and converted to US dollars. These are the least precise numbers in the game and are best read as ballpark figures. Full methodology.
What the spread shows
The cheapest coca-cola in the game is in Egypt at $0.40; the most expensive is in Switzerland at $2.46. That is a 6.1× difference for the same thing, against a median of $1.37 across all 33 countries.
Ranking by earnings instead of dollars rearranges the table. India has the longest wait, about 20 minutes of the average local wage, while in United Arab Emirates it is roughly 4 minutes. A country can look cheap in dollars and expensive in hours at the same time, and for most people the hours are what actually matter.
Other items
Why this costs what it costs
- A fifth of what you paid was tax, and you never saw the lineConsumption tax is the largest single wedge between two countries' prices for an identical product, and the one shoppers are least able to see.
- The price did not go up. The bag got smaller.Shrinkflation is a price rise disguised as a package redesign. Statisticians catch it, shoppers mostly do not, and there is a reason companies prefer it.
- Four things set every price, and only one of them is the productThe same can, the same recipe, the same machine that made it, and a five-fold price gap between two countries. What follows is what actually sits in that difference.