Pricele #97: Coca-Cola (330ml can) in Brazil 🇧🇷
The puzzle for 5 October 2026 asked what a 330ml can of Coca-Cola costs in Brazil. Here is the answer and the context behind it.
The answer
Coca-Cola (330ml can) · Brazil
$1.11
6.5 BRL
About 15 minutes of the average local wage buys a 330ml can of Coca-Cola.
Cheaper than 59% of the 33 countries in the game.
Source: Burger Parity, 2026.
About coca-cola
Coca-Cola is sold in more countries than almost any other branded product, which makes it a useful yardstick, though a noisy one. The same can costs very different amounts in a supermarket, a corner shop and a hotel minibar, and Coca-Cola deliberately prices to the local market rather than converting a single global price.
Where Brazil sits
Of the 33 countries priced for coca-cola, Brazil ranks #20 from the top at $1.11, 19% below the median of $1.37.
Brazil grows a great deal of what it eats, so staples are cheap in dollar terms even though local incomes are modest. Coffee is the clearest example: Brazil is the world's largest producer, and a café cappuccino costs a fraction of the European price. Brazilian indirect tax is the one case in this table where no single rate can be quoted honestly, because federal, state and municipal levies overlap, and the effective burden on an identical item genuinely differs between states. That complexity is why the Brazilian rows here should be read as national approximations, and why a Brazilian reader may find their own supermarket disagrees.
What else costs what in Brazil
| Item | USD | Local | Work time |
|---|---|---|---|
| Big Mac | $4.45 | 23.9 BRL | 59 min |
| Cappuccino | $2.06 | 10.44 BRL | 27 min |
| Milk (1 litre) | $1.07 | 5.42 BRL | 14 min |
| Eggs (dozen) | $2.27 | 11.5 BRL | 30 min |
| Apples (1 kg) | $2.25 | 11.4 BRL | 30 min |
| Gasoline (1 litre) | $1.24 | 6.28 BRL | 17 min |
| Diesel (1 litre) | $1.28 | 6.51 BRL | 17 min |
| Electricity (100 kWh) | $18.10 | 92.1 BRL | 4.0 h |
| Natural gas (100 kWh) | $20.70 | 105.1 BRL | 4.6 h |
| Cigarettes (20-pack) | $1.50 | 8.5 BRL | 20 min |
| Beer (330ml) | $0.49 | 2.79 BRL | 7 min |
| Spirits (750ml bottle) | $3.43 | 19.43 BRL | 46 min |
| Mobile data (1 GB) | $0.40 | — | 5 min |
| A day's healthy diet | $2.26 | 12.61 BRL | 30 min |
Go deeper
See the full table for coca-cola in every country or everything priced in Brazil.